About 45 Northwestern Kellogg MBA students will be analyzing Super Bowl ads tomorrow night (yay ADPLAN framework)

Feb 01, 2014

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[youtube http://www.youtube.com/watch?v=_J9ki6VcSok&w=600&h=315]

That M&Ms "Anything for Love" ad was one of the big winners of last year's Super Bowl -- along with, you know, the Baltimore Ravens -- when a bunch of Northwestern MBA students get together and evaluate the ads on an A-F scale. They've been doing this since 2005, via marketing professor Tim…

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