You can ignore an ad. You can't ignore a relationship.

This should be the future of how brands try to reach people. It might take a while, though.

Just made a pretty cool point in a meeting I was invited to. I don't often make cool, good, or interesting points in meetings, so I felt vaguely good about myself for a second. I decided to share. Ready? Here we go.

First off, I read this article on Forbes this morning. Basic idea: social media now drives 31.2% of all referral traffic. Last year, it was …