Time spent with print vs. ad spend on print = a mess

From here and Mary Meeker:

Check that baby out -- ad spend on print is still 18 percent, but "time spent" is 4 percent. That's a mess. TV still dominates -- even though the whole thing is a junk science -- and mobile is a huge thing (24 percent time spend, 8 percent ad spend). Problem is: old-school Baby Boomers still run the world, baby! They think mobi…