Analytical tools begin with psychology
"We compete on data," a CEO meows.
Feels like companies these days spend a lot of money on analytical tools, either in the form of software suites or highly-compensated data scientist-type people. Makes sense, of course: data is the "new oil" (in reality AI is the new oil but let's gloss that over for now), and companies need a way to compete. Many executives rose up claiming to understa…
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