Analytics is a leadership problem, not a technical one

We gotta think on this differently.

We've been talking about analytics, data, big data and all that for a hot minute. Data scientist is supposedly "the sexiest job of the 21st century." Meow.

There are flaws here, of course.

Notably, most companies are good (or starting to get good) at collecting data, but most of them have literally not an iota of a clue what to do with it. This has been t…