Ananda Pradnya Paramita and the culture of the workaholic

https://twitter.com/mitdoq/statuses/411809755762397185

After sending that tweet, the 27 year-old copywriter at Young and Rubicam Indonesia fell into a coma and ultimately died. Criticism of the ad industry was harsh; a former senior copywriter in Asia wrote this online:

“Advertising culture must change,” she wrote, adding that she knows “many creatives wh…