Are you doing the work, or cultivating your own personal brand? Hopefully both, fam.

Do you want black squares, or do you want progress in an apex predator company?

Wrote a little bit about this back in July 2014 (throwback): if you actively worry about and cultivate your personal brand, doesn't that mean you're inherently less authentic? I would argue yes. One of the major modern examples, at least to me, is women who want makeup and lighting to be perfect for their first IG photo with a new baby. That's definitel…