You really need to be comfortable with ideas opposite from your own

Stop clustering yourself with what you ALREADY know and understand. Break away from it.

[youtube https://www.youtube.com/watch?v=nBCexYyPeHs&w=620&h=315]

Art Markman is a pretty smart dude; I've come across his writing/work/research a couple of times before. He seems to be a professor of psychology and marketing (you would think there are more academics that do those two fields, but there really aren't) at UT-Austin. Here's a new thing he w…