What Is Even Happening?

What Is Even Happening?

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What Is Even Happening?
What Is Even Happening?
BEIGE MOMS?!?! Kill Me...
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BEIGE MOMS?!?! Kill Me...

Why is removing color from the lives of your kids to cosplay as rich a "trend" now?

Ted Bauer's avatar
Ted Bauer
Apr 12, 2024
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What Is Even Happening?
What Is Even Happening?
BEIGE MOMS?!?! Kill Me...
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I am not personally on the TikTok device. I get sent some periodically and look at them, but I don’t have my own account. I realize a lot of “modern trends” (ha) come from there, even if the entire site is ostensibly Chinese propaganda.

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As I am also a child-less male, I’m not that up on motherhood trends writ large. Apparently there is something called a “beige mom” or “sad beige” or “sad beige mom” (combining all the terms), and it’s been trending since maybe mid-2023.

This video, which is admittedly hysterical, covers it well:

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