Beige Moms?

Why is removing color from the lives of your kids to cosplay as rich a "trend" now?

I am not personally on the TikTok device. I get sent some periodically and look at them, but I don’t have my own account. I realize a lot of “modern trends” (ha) come from there, even if the entire site is ostensibly Chinese propaganda.

As I am also a child-less male, I’m not that up on motherhood trends writ large. Apparently there is something called a “beige mom” or “sad beige” or “sad beige mom” (combining all the terms), and it’s been trending since maybe mid-2023.

This video, which is admittedly hysterical, covers it well: