If you believe in disruption, you can't embrace conformity
This is psychologically counter-intuitive for many people.
Think about a situation like this for a second.
Let's say you get a chance to talk business with a 30-year veteran of some industry. It can be forks, for all I care, or Persian rugs. The industry doesn't necessarily matter.
What matters is this guy (probably a guy) is getting "disrupted." There are upstarts who are beating his company on cost, digital, se…
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