Is "the big idea" dead?
Probably not. But the way we try to develop big ideas inside orgs is on life support.
The last full-time gig I had, my boss always used to say "There are no new ideas." Decent shot at making an argument there. If you look around, a ton of products and platforms basically feel like the same shit we've already seen, applied a bit differently. Remember the jokes about "the Uber of...?" That's all called "choice overload" to an extent. Digit…
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