Could you apply blue ocean marketing/consumer-type strategies to the idea of leadership?

[youtube http://www.youtube.com/watch?v=clp-IMpuwaQ&w=600&h=315]

You might have heard of "blue ocean strategy." It's a very b-school term in some ways, but basically it means this: rather than going head-to-head with your competitors on everything, carve out "blue oceans" of untapped market space. It's all documented in this 2005 book and via this websit…