The brand awareness strategy paradox
Ah, kneeling to worship at The Shrine of Big Numbers.
Alright, so ... what exactly is a brand awareness strategy? This post does a good job of defining it. Basically, marketing has a pretty suspect ROI in a lot of ways. If you hire Michael Jordan to market your shoes, are you absolutely sure that people bought the shoes because of Michael Jordan? You are not. It seems logical that they did, right? But you …
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