Branding strategies: Many marketers are clueless here

Stop screeching about 'branding strategies' in all-hands meetings when, in fact, you just want to talk about process and guidelines. They're very different things.

About a year ago this week, I flew from DFW to Toronto for a work thing. There was a 1-hour line at customs in Toronto and while there, I read an article about branding strategies and the whole notion of the term "re-brand." That led me to write this blog post a couple of days later. A lot has happened to me in the past year. I lost that job and now I w…