Bridges vs. trenches

Digging down vs. reaching across. Execs may not care, but there's money involved.

You probably inherently understand the headline, but "bridges" implies connecting, reaching out, etc. "Trenches" implies digging in and defending your position. I got the concept from this article on Harvard Business Review, which is one of the better things they've put forth in months. A large percentage of the article is still bullshit, because try te…