Half your marketing team should be top-of-the-funnel

Mike Volpe is the CMO of Hubspot, which is a fairly successful marketing (inbound marketing) organization. He gave a talk at INBOUND, their annual conference -- Malcolm Gladwell was there this year, guys! -- and one of his slides apparently caused 80 percent of the room to whip out the ol' iPad/Surface/iPhone/Droid and snap a pic. When 80 percent of an …