We think about business competition all wrong

Stop thinking your rivals' market share is some flag you need to capture, and then maybe we can fix a few societal ills as well.

Business competition is a huge deal. To some guys who come to run companies (women too), beating others and making more revenue is the closest thing they have to fun. In the course of all this, we've essentially created two problems:

• "Winner take all," or the idea that you gotta beat all your rivals. It's all about revenue plays! Market share!

• "Must have …