76 percent of business interactions on social media are "neutral?" That's boring.

[youtube https://www.youtube.com/watch?v=SjX3160MEPQ&w=620&h=315]

Big organizations may have ruined social in some ways. They rushed in at one point trying to be cool, and now your NewsFeed and Timeline and whatever else can be cluttered with stuff about Fritos. This is a potential tipping point, no doubt. I read an article on a plane a few weeks ago -- …