Add "business journey" to the buzzword list

Your origin story and path forward should be notable elements of who you are, but often they're jargon-chocked BS. What now?

The business buzzword list is about 55 miles long by this point (if you're writing in size-6 font), and we can add a new one: "business journey." Leaders love to breathlessly talk about how their company is on some business journey. There is a lot of psychology to this, obviously. It tosses it all back to the days of explorers, which seems adventurous a…