Business metrics: You're doing it wrong. Let's fix it.

It's really hard to do business metrics well unless you have a culture of honesty and transparency, and most companies do not. You can still grab, scrub, analyze, and decide off data and business metrics, but there will be a lot of politics, BS, under-cut

I'd probably need to write an entire book to discuss everything fraught with business metrics, but because no one would want to read that, let's do a blog post instead. Business metrics are supposedly the defining feature of the modern business age. Ever heard the term "Big Data?" You probably have. You might already be at the point where you want to sm…