How can you create business urgency with limited resources?

If a business has been around for 5-10 years and it's generally making money, there's usually an established series of "cash cows" within the org -- i.e. the things that actually make it the money. (Insert something about 80/20 rule here.) This is both a good and bad moment for a company; it's good because hey, you're making money. It's bad because once…