The C-Suite won't read your white paper, no

One of the bigger things that makes me gag on my latest Chipotle burrito is when I go chase some freelance clients and someone tells me their website and associated content has a 'C-Suite audience' or 'appeals to the C-Suite' or something similar.

In most cases, that's just a flat-out lie.

Let's start here, though, in case you're unclear: what exactly is …