The C-Suite won't read your white paper, no
One of the bigger things that makes me gag on my latest Chipotle burrito is when I go chase some freelance clients and someone tells me their website and associated content has a 'C-Suite audience' or 'appeals to the C-Suite' or something similar.
In most cases, that's just a flat-out lie.
Let's start here, though, in case you're unclear: what exactly is …
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