Can Big Data be profitable?

[youtube https://www.youtube.com/watch?v=t4wtzIuoY0w&w=620&h=315]

"Big data" has been a term of note for a few years now -- maybe going on a half-decade. Companies seem to love the idea of it, even though the C-Suite doesn't completely understand it and schools aren't necessarily teaching it. But just like another thing that corporations seemingly loved …