Can the Brand Arc, via ZOO and Google, help marketers better understand how to tell their story?

[youtube http://www.youtube.com/watch?v=iZsl2X_kZ_c&w=600&h=315] ZOO is an "agency for agencies," or, said another way -- it's a custom solution for those trying to market/advertise across Google and YouTube. It's run (essentially) by this guy Eric Solomon, who got a PhD in psychology (a good field to do advanced work in if you want to understand market…