Want to change someone's attitude? Get certainty with consensus, repetition, ease, and defense
A big part of life -- and a huge part of work -- is the ability to change someone's attitudes or beliefs when they seem entrenched in one direction (say, on a particular project or course of action).
I wrote before about this idea of potential mattering more than achievement, and now here's something from the same researcher/professor -- Zakary Tormala a…
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