What Is Even Happening?

What Is Even Happening?

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What Is Even Happening?
What Is Even Happening?
Chart: Most CMOs have no clue about digital marketing
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Chart: Most CMOs have no clue about digital marketing

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Ted Bauer
Dec 07, 2015
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What Is Even Happening?
What Is Even Happening?
Chart: Most CMOs have no clue about digital marketing
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The chart above comes from this post, and is kind of similar to a post I once wrote about people "not getting it" in terms of digital marketing, especially because you can make money from digital. CMOs have been claiming for years that they will spend more on digital and analytics, and while the numbers have been going up, they still represent a small s…

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