Is choice overload a real thing?

When companies are consistently trying to prove innovation and growth, they'll enter new verticals -- further crowding those verticals. Is this stressing consumers?

We'll attempt to walk through the idea of choice overload in this post. It's going to require a little bit of setup, so bear with me for one second. You can probably figure out what the term "choice overload" means conceptually, but let's define it first. It means, well, you have too many choices around a specific product or service. Milk is a good exam…