CMOs will spend more money on analytics, yes. But will they do it right?

Via TrackMaven, here are some key takeaways from the 2015 CMO Survey. In general, marketing spending will rise -- and especially on analytics, which may double:

By "double" in this case, though, it's still only slightly above 1/10th of the entire budget. It's not that huge of a deal.

It would seem that "an increase in marketing analytics spending," which …