CMOs will spend more money on analytics, yes. But will they do it right?

Mar 04, 2015

∙ Paid

Via TrackMaven, here are some key takeaways from the 2015 CMO Survey. In general, marketing spending will rise -- and especially on analytics, which may double:

By "double" in this case, though, it's still only slightly above 1/10th of the entire budget. It's not that huge of a deal.

It would seem that "an increase in marketing analytics spending," which …

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