Companies don't operate according to moral norms like reciprocity. Here's why.

I don't really understand a lot of legal concepts, but I did think it was funny when the Supreme Court seemed to rule a few years ago that corporations were essentially people (at least in terms of giving money, I believe). The schism between "a corporation" and "a human being" -- at least in my mind -- is about 39 trillion Grand Canyons wide. And indee…