Do consumers actually respond to content marketing?
Take a look at the graphic above. It's from research done by Marketo and Moz called "Inbound vs. Outbound: Consumer Perspectives On Marketing Effectiveness." The research is also summarized in this Marketo post. If you're unclear upfront, we're talking about "inbound" (content-driven) marketing vs. "outbound" (ad/PR-driven) marketing and trying to see w…
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