Start treating your consumers as insiders

I'm not a big enough deal in the marketing world (yet?) to get sent to things like #INBOUND or #CMWorld, although I definitely enjoy tweeting using the hashtag from afar. (I enjoy fun little games.) INBOUND -- which is put on by Hubspot -- seemed interesting this year, and here's a good review of the conference from Forrester. This gem stands out:

Thursd…