'How do consumers find our product?' has become 'How do algorithms find it?'
Many marketing and sales types -- as well as high-level executives -- often worry about how potential consumers will find their products, and rush around screaming about KPIs and ROI and deliverables and optimized lead generation programs, all of which is a little fraught. Let's start with one major fact: there are more mobile phones on the Earth right …
Keep reading with a 7-day free trial
Subscribe to What Is Even Happening? to keep reading this post and get 7 days of free access to the full post archives.