Will content marketing help you achieve business goals?

[youtube https://www.youtube.com/watch?v=dhu-N_pMdkQ&w=620&h=315]

I'd classify myself as in the "content marketing" space, although it can vary on a day-to-day basis (as can any job). I try to read stuff about it whenever I can, and I came across this post on ClickZ that was interesting, if for no other reason than this quote:

Most content marketers use e…