Content marketing might actually be taking people OFF message
[youtube https://www.youtube.com/watch?v=MvcNr1ZsDiY&w=620&h=315]
Look, there are ways to do content marketing right -- Hubspot mostly does it right, and they wrote up this post this week after hitting 15,000 customers -- and then there are ways to do it wrong, which notably means "Following an expert down a one-size-fits-all execution that doesn't work …
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