If you follow a "content marketing expert," you're probably doing it wrong
[youtube https://www.youtube.com/watch?v=NJnP2wsgnoA&w=620&h=315]
Content marketing is/was/will be all the rage in some circles dating back to about 2013, if not a bit before. However, some brands have tried to adopt it -- and then given it up, because it's not linked enough to business goals. Other brands have hesitated to start on it because they have …
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