Corporations don't use the word "empathy" the way it's meant to be used

Has it become more of a marketing ploy?

Naw. This is what they actually mean:

At the same time, corporations have been driving the idea for empathy. As they are looking to market things to us — one-to-one — as opposed to the mass-media commercials, they’re calling that empathy, which may be a bastardization of the term.

This is very important to understand.

Many corporate terms don't mean what t…