Customer insight? That requires thinking, yes.

What if I told you ... it's possible to view customers as more than simply wallets with fingers?

Customer insight is an interesting topic in the modern business world. We've got some evidence that customer relationships are now trumping the value of "brand," which totally flips the script that a lot of CEOs and CMOs have been playing from for decades. Then, we've got this other idea of "Nobody asked for Uber." In other words, growth and innovation …