What Is Even Happening?

What Is Even Happening?

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What Is Even Happening?
What Is Even Happening?
The death of B2B sales and marketing? Nope.
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The death of B2B sales and marketing? Nope.

Ted Bauer's avatar
Ted Bauer
Feb 11, 2016
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What Is Even Happening?
What Is Even Happening?
The death of B2B sales and marketing? Nope.
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People have been talking about the death of B2B sales and marketing for a while now -- heck, I even did so in March of 2015 with this post and this graphic:

Death of B2B sales and marketing

That slide was captured at something called the 'Sales Enablement Forum,' which was an event hosted by Forrester Research in Scottsdale, Arizona. (It appears a similar event this year will instead be…

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