Jesus Christ, how about this attention span stat?
"In the 1980s and 1990s, advertisers needed to be in front of prospects six to eight times to become recognizable, says Bill Corbett, Jr., president of Corbett Public Relations. "Today this number is closer to 21 and may even be higher."
Stop and track that. In about 20 years, the number of needed "brand interactions" increased 3-4x. Ironicall…
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