Digital Marketing 101: Know your brand, add value for your user, take risks

Stop chasing pointless metrics all the time. Focus on these core tenets.

Wrote this post a while back on the Brand Arc and Google and ZOO, and just now I stumbled across this post on Wharton's website about digital marketing. The overall theme of the post is kind of buzzword-y -- the authors, who work with Google/ZOO, encourage brands to chase something called "nimbleocity," which basically just means being more responsive t…