Digital marketing plan: Blow up the bridge

Art of War time. Apply the face paint.

Most companies I've ever worked with have no semblance of a digital marketing plan. (Many have a great digital marketing plan, but I haven't necessarily been fortunate enough to work there as of yet.) In a way, this makes sense: a CMO would have the most theoretical 'ownership' over a digital marketing plan, and there's documented research that most CMO…