Digital marketing strategy: The big lies

When lies and buzzwords replace the real deal of how to think on/approach what you do digitally, that's less than stellar.

When it comes to digital marketing strategy -- which admittedly barely exists in some companies aside from "I think we have a Facebook page?" -- there are a couple of big lies that need to be addressed.

I got going down this rabbit hole by reading a transcript of a podcast from Northwestern's Kellogg School. A lot of this podcast is about the problems of…