Digital noise: How bad is it, really? [Quantification]

6,000 tweets per second. 136,000 new Facebook images per minute. How are we cutting through all this clutter?

It seems like we talk about "digital noise" a lot -- and that it's probably a true concept. There are a lot of people with "personal branding" these days via various social media platforms, easy-to-install websites ala WordPress, and more. Think of it this way in the simplest terms: in 1994, some random dude in Ohio probably didn't have a major audience…