Disruption: Let's have a frank discussion, yea?

It's as much about psychology as it is "product marketing mix."

Disruption. Just the sheer word can cause a 62 year-old middle manager to shuttlecock himself through a plate glass window screaming about his compound growth rate and value-driven business model. By the way, if you want to have some real fun at a bar, do this anytime sometimes mentions Uber:

• Friend: "I'm calling an Uber."

• You: "Disruption." (said in Batm…