Do people actually read content before they share content?

[youtube https://www.youtube.com/watch?v=LIvea_QWF4g&w=620&h=315]

Reading is the cornerstone of almost every piece of communication we undertake -- that's part of why it's so legitimately essential -- but no one, at the same time, seems to ever actually read anything. (Consider the above embedded video.) 

One extension of this in the modern age has been t…