Do we think Gartner understands social desirability bias?

What do execs really care about vs. what do they say on surveys?

First I need to give you a definition for "social desirability bias," which is essentially: "the tendency of research subjects to choose responses they believe are more socially desirable or acceptable rather than choosing responses that are reflective of their true thoughts or feelings."

Sweet.

Now I need to move you to an article on HBR written by the c…