Does content marketing work when everyone says the same shit?
Does content marketing work?
Chances are your CMO heard about it at some conference, or got pitched it by some consultant, and they may green-light it just because they don't really have the time to consider other options ... they've got to worry about things like KPIs, ROI, power branding, ad buys, and personas!
Unfortunate but true fact of life as a mar…
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