Email marketing best practices: Be conversational

Have a dialogue. Show your value.

If you Google the phrase 'email marketing best practices,' there are about 9.3M results. (Jesus Christ, no one will ever find this article.) I also got about four ads via Google for email marketing best practices, from American Express to Adobe. Alrighty then!

Here's the problem with this email marketing best practices concept, though: almost all of thes…