Employee branding begins by cutting buzzwords

Rushing to buy software probably won't make this any better, alas.

Ah, employee branding. Many thought leaders are pounding their chests about it at every turn these days. Before we get too deep, though, let's try some definitions.

At the broadest level, employee branding is about establishing some tie between employer, employee, and the products being produced. This is often tied to "employee advocacy," which is the id…